The Mossy Way to Buy Campaign
Mossy Nissan’s integrated marketing campaign illustrates that wherever prospects, consumers, employees, vendors, and the community connect with Mossy Nissan, they experience a well-orchestrated Mossy brand promise. The customer experience, the message, the look and feel, colors, and fonts all reinforce the recognition and awareness of the brand.
Carefully crafted and regularly updated, The Mossy brand has stood the test of time for over 30 years in San Diego, with aided awareness at 92%. The Mossy Nissan brand is ingrained into the culture and community; just ask anyone on the streets of any San Diego neighborhood to sing the famous Mossy Nissan jingle… Mossy Nissan Moves You!
During 2021, our 3D process uncovered some very intriguing possibilities, and with the car industry in a constant state of change due to the COVID-19 shut downs and limited supply, we had a great opportunity to refocus the brand and connect with Mossy Nissan’s customers. Thus we produced, The Mossy Way to Buy campaign.
Experience your own astounding results!
Mossy way to Buy Radio Sample