An astonished and impressed audience of casino marketing professionals at Raving’s 19th annual Indian Gaming National Marketing Conference watched eagerly as the prospects of gaming advertisement expanded before their eyes.
Produced with the assistance of Soboba Casino’s agency of record, Advanced Marketing Strategies two 30 second clips feature an immersive experience of the casino’s gaming floor emphasizing their slot and table games product. This marks another incredible milestone in the casino’s history of firsts, being the first casino in the world to create a VR casino commercial that can be used both traditionally on TV or in conjunction with VR headsets for an “immersive” experience. It takes the experiential notion of advertising one step further into the future. Kathy Cunningham, President of Advanced Marketing Strategies stated, “It’s been a thrill working with Michael Broderick and the marketing department at Soboba on our first virtual reality video project. Staying on the cutting edge of marketing technology keeps Advanced Marketing Strategies and Soboba one step ahead of the competition. We are proud to have enabled our clients, Soboba Casino to be the first to launch this incredible new technology to the public!”
The conference, a long-running educational experience specifically designed for tribal gaming executives, embraces hundreds of marketing teams, general managers and tribal decision makers from casinos across the United States and Canada each year to learn, expand and share in the casino marketing strategies that work best for tribal casinos. This year, and for the first time ever, implementation of the new 3D and Virtual Reality marketing strategy was brought into light. According to Scott Sirois, General Manager of Soboba Casino, “This is a step forward into an innovative advertising platform for Indian Gaming, and Soboba is proud to be the first casino in the world to embrace the technology.” He continued, “We are constantly challenging ourselves to be the ground breakers, and trend setters, creatively, conceptually, and technologically.”